New Twist to Reality TV and Product Placement Yields Excitement for Viewers; Results for Brands
Within a year, viewers will be able to do something with their TVs that they have never been able to do before.
Viewers will be able to get product placements for free or at a discount, in turn driving a direct and measurable response rate ? a first in an industry facing speculative measurement.
The Carlson Corporation is releasing Take-Away Value, an inducement that essentially turns TV impressions into viewer interactions online. It then sends the viewers to make purchases at brick-and-mortar retailers, while tracking the entire process, said Company CEO, JB Carlson."Carlson Corporation is using a formula that has earned an astonishing 46% response rate with a 22% conversion-to-transaction," Mr. Carlson said.
He also theorizes that, "it promises to be a huge ratings success as 43% of newspaper sales are coupon driven. Likewise, TV ratings will increase proportionally."
Those numbers and the fact that purchase intention impact is far greater for Take-Away Value than any other Product Placement or Ads have enabled Carlson to secure a movie company and some of the biggest manufacturers in the world, he said. In a difficult-to-explain process, Carlson synthesized existing technologies to make the entire viewer experience electronic, simple and free by leveraging the national debit/credit card infrastructure.Carlson says that this concept can work well with multiple TV formats but that they chose to create something organically.
"For the first time ever, contestants turn viewers into winners as two teams are pitted against each other to win votes from Americans while performing a series of tasks. Winning viewers receive product placements for free or discount.""Take-Away Value in the content receives such high awareness and response to calls-to-action it can be used to manage risk where ratings did not meet expectations," Mr.
Carlson said they plan on using other techniques too. "We plan on integrating Take-Aways in our cross promotional work with talk-shows."The biggest predicament product placement faces is that there are a dozen measurement techniques.
"That is one of the biggest problems we solve," Mr. Carlson states.
"We really don't have a measurement issue because we induce an actual sale and track the entire process."And it doesn't stop there.
Viewers can donate the money they receive to any non-for-profit.
Mr. Carlson says, "This enables us to do something really good while leveraging an installed base to earn even greater ratings success."About The Carlson CorporationThe Carlson Corporation is the leader in innovative marketing techniques.
Founded in 1993, it started by placing a manufacturer in a national catalog.
It then started producing celebrity-endorsed radio commercials and quickly rose to create "the localization of advertising" by creating an innovative way of producing TV commercials for specialized markets.For more information, contact:Kevin League???????????????Director of Public Relations?????????The Carlson Corporation????????????317.205.8000 x8518???????????? ???e-mail protected from spam bots ?????????http://www.carlsoncorporation.com Public Relations DepartmentThe Carlson Corporation317.205.8000 x8505e-mail protected from spam botshttp://www.carlsoncorporation.com.
Satellite TV Systems - Is DISH Network or DIRECTV Better?
Satellite TV System
A satellite TV system consists of a satellite dish which captures the signal from a satellite, an LNB (low-noise block) converter which amplifies and converts the signal, and a receiver which decodes the signal and sends it to a TV set.
DISH Network Satellite TV System
DISH Network will give you a fee satellite TV system consisting of a dish and a four-room receiver system when you order one of their programming packages.
The dish is a 20-inch all-weather aluminum dish with an advanced LNB converter.
DISH Network offers two types of free receivers - the DISH 311single tuner receiver for satellite TV viewing on one TV, and the DISH 322 for viewing two different channels on two TVs.
In addition to the standard receivers you can also get a free DVR (digital video recorder) receiver or a free HD (high definition) receiver.
With the DVR receiver...
Tvs > Satellite TV Systems - Is DISH Network or DIRECTV Better?
The Perfect Holiday Accessories for the $100 Billion Market. Extend the life of your electronics with simple preventative maintenance.
According to the Consumer Electronics Association (CEA), sales of consumer electronics (CE) goods such as computers, LCDs, flat panel TVs and digital cameras and camcorders are estimated to total over $100 billion this year. The estimate represents a 5% increase over 2003 expenditures, which reached approximately $96.3 billion. As consumers continue to purchase expensive CE products, particularly during the holiday season, many fail to take the proper steps to protect their investments for the long run. This holiday season, Falcon Safety Products is offering a wide variety of inexpensive "stocking stuffer" type products that could add years to the lives of those expensive CE gifts. "The consumer electronics market has experienced such incredible growth, as advanced technology has gone from being out of reach to being expensive but attainable," said Ken Newman, Product Manager of Computer and Office Brands for Falcon.
"Over the past few years, prices of items such as plasma and...
The Perfect Holiday Accessories for the $100 Billion Market. Extend the life of your electronics with simple preventative maintenance.
Tvs > The Perfect Holiday Accessories for the $100 Billion Market. Extend the life of your electronics with simple preventative maintenance.
The Wholesale Plasma Television Guide
You've finally made the decision to purchase that wholesale plasma television that you have been dreaming of, but you don't want to spend a lot of money. What do you do? Here's a simple, straightforward guide to buying your plasma television at wholesale prices. There are many advantages to owning a wholesale plasma television. They have great resolution and incredible colour definition. You can finally enjoy that big game or your favourite film on a larger than life screen.
But buying one costs a fortune, right. It doesn't have to, if you know the right places- and when- to shop. The first thing that you should do is to check out your local chain television stores, like Best Buys or Circuit City, and see what their prices are. If they are too high for your budget, you might want to sign up to receive their sales fliers, so that you know when they will be on sale. If you don't want to wait for a sale price to purchase your plasma television, you could check to see if there are...
The Wholesale Plasma Television Guide
Tvs > The Wholesale Plasma Television Guide
Margate Entertainment Company Establishes Boardwalk Record Group For Worldwide Audio and Video Distribution
(ContentDesk) October 18, 2005 -- Margate Entertainment Company, Inc. based in Las Vegas, Nevada has established Boardwalk Record Group as its division to market its 15,000 title audio and video music library. Margate currently owns 83 classic record labels, including such historic labels as RKO Records, Unique Jazz, Boardwalk Records, Recorded in Hollywood Records and Kool Jazz Records. Margate has recently produced CD and DVD versions of over 100 top hits by the orginial artists such as the Bay City Rollers, Miracles, Lou Christie, Mark Lindsay, Chuck Jackson, Chris Montez, Grass Roots, Al Wilson, Mitch Ryder, Brian Hyland, and dozens more. The new division will be known as MEC / Boardwalk, and will distribute its product in North and South America.International distribution shall be handled by The Copyright Group, a multimedia licensing organization based in London, UK.
MEC / Boardwalk will distribute music audio and video to online as well as traditional CD and DVD outlets....
Margate Entertainment Company Establishes Boardwalk Record Group For Worldwide Audio and Video Distribution
Tvs > Margate Entertainment Company Establishes Boardwalk Record Group For Worldwide Audio and Video Distribution
SANYO North America Corporation Names New President
San Diego, CA (ContentDesk via ContentDesk Direct) August 16, 2005 --- SANYO North America Corporation (SNA), a subsidiary of SANYO Electric Co., Ltd., proudly announces the appointment of Mr. Hideo Nakai as President. At the July 8th 2005 Board of Directors' Meeting in San Diego, the twenty-five year veteran of SANYO assumed the responsibility of leading the SANYO North America Group of companies which consists of 12 companies. SNA is the North American corporate office of SANYO Electric Co., Ltd., which is one of the global consumer electronics giants with consolidated sales of 23,151 million yen (FY ended March 31st 2005.) SNA was incorporated in 1986 and the combined annual sales for its group of companies exceeds $3 Billion dollars. The product line-up includes Cellular Phones, TVs, Refrigerators, Rechargeable Batteries, Solar Panels and many other innovative products.
Recently, SANYO Electric Co., Ltd. announced the inception...
SANYO North America Corporation Names New President
Tvs > SANYO North America Corporation Names New President
Should Your Next Big Screen TV be a Plasma HDTV?
Are you looking for a new big screen TV? There are several choices of different technologies for your next big screen TV. Right now one of the best and most popular items available is the Plasma HDTV technology. But how do you know which model is the right one for you? Here are some brief descriptions of the CRT technology, LCD screens, Plasma HDTV, and projectors so you can better understand your options for your next big screen TV.CRT TVsWhile it may not be as high-tech as a Plasma HDTV screen, you can still get a big screen TV with the Cathode Ray Tube (CRT) technology (small cathode ray tubes that produce color to create images), also known as direct-view televisions. CRT is the...
Should Your Next Big Screen TV be a Plasma HDTV?
Tvs > Should Your Next Big Screen TV be a Plasma HDTV?
Genesis Microchip to Integrate McObject?s Database in Embedded Software Applications
Issaquah, WA
(ContentDesk) September 17, 2003---Within an electronic programming guide, eXtremeDB facilitates optimal database designs, supports reliability and data integrity, and makes possible efficient data retrieval and storage. eXtremeDB's tiny footprint ? approximately 100K RAM ? enables its use in resource-constrained embedded systems, and the database's streamlined design and in-memory deployment deliver the zero-latency performance required for consumer electronics.(eXtremeDB's role in EPG designs was previously highlighted in an Electronic Engineering Times article ? available at http://www.eetimes.com/story/OEG20021127S0035 ? and in a white paper available from McObject's Web site, www.mcobject.com )."eXtremeDB gave us the performance and flexibility we required to manage the complex data in our applications,"...
Tvs > Genesis Microchip to Integrate McObject?s Database in Embedded Software Applications
Plasma TV Ownership Now Possible for Technically Challenged and Creditless Consumers
Seattle, WA (ContentDesk) March 16, 2006 -- Prolog Distributors enters into alliances with major companies to deliver Plasma and LCD Home Theaters into American homes, already set up and ready for viewing.
A convenient interest free layaway plan is available for those unable to afford the full purchase price.
The company is responding to consumer concerns about the bewildering array of technologies and choices available in Hi-Def TV field.
A national study conducted for Panasonic by Penn Schoen & Berland surveyed 1000 US adults and found that 51% are confused about the various technologies and options available among newer digital TVs .
To relieve consumer concerns, Prolog, through its website www.MyHiDef.com/easy.php
offers six carefully selected high quality packages purchasers may choose from.
After selecting one of the prepackaged Home Theater systems, instant gratification is attained by purchasers.
The systems are professionally...
Tvs > Plasma TV Ownership Now Possible for Technically Challenged and Creditless Consumers