Halloween 25th anniversary DVD ?trick or treat? viral campaign is unleashed
London, UK (ContentDesk) October 30 2003--Halloween 25th anniversary DVD ?trick or treat' viral campaign is unleashedAnchor Bay Entertainment have unleashed their ?trick or treat' viral campaign for the 25th anniversary of the Halloween DVD classic horror movieAnchor Bay Entertainment http://www.anchorbay.co.uk, the DVD movie genre specialists have unleashed their first viral campaign to mark the 25th anniversary of the cult horror class Halloween at http://www.halloween25.co.uk/.Online strategy, design and development agency Egovision http://www.egovision.com have been appointed by Anchor Bay Entertainment to deliver a viral campaign to push the cult movie 1978 cult-horror classic directed by John Carpenter.
The movie starring Donald Pleasance and Jamie Lee Curtis follows the carnage of a psychotic murderer institutionalised since childhood who escapes, and then embarks upon a mindless rampage while his doctor chases him through the streets.This is to be Anchor Bay's first online promotion, where the objective of the campaign is to produce an online mechanic to support the release of the DVD and help increase their in-house email-marketing list.
The campaign was soft launched one week before the release, and will run for an initial one-month period from http://www.anchorbay.co.uk/, ahead of the official release on the 27 October 2003.John Lyons, Interactive Director at Egovision comments, "The campaign took two weeks to deliver, and is targeted at primarily horror movie fans between the ages of 18-35.
It's one of the most well known cult horror movies spanning generations, if not ?the' classic of this genre.
As such, we feel it is equally relevant to the younger market who may not be too familiar with the movie as the older market that remember it from the first time round, whether it's through directly watching it, or through it's reputation.As Anchor Bay's first foray into the online promotion arena, it's important that we make an impact.
This is obviously made easier by working with one of the all-time classic movie properties."Lyons explains how the promotion will work for Halloween, "Entrants provide their details to be entered into a prize draw, where they are then invited to play "trick or treat" with their friends.
By entering their friends' details, they are inviting them to enter the competition.
Each friend that enters provides a ?treat' by increasing the original entrants chances of winning. Any friend that doesn't boost the original friends chances can be the victim of a trick ? a selection of Halloween e-cards with nasty messages that will be sent on Halloween.
As the "trick" emails will be sent out following the release of the DVD, they will also be used to alert entrants to the products availability."Clare Dundrow, Anchor Bay's Marketing Manager explains, "The campaign is being managed from the Anchor Bay website at http://www.anchorbay.co.uk, and by email to the existing mailing list where the promotion also features a topical friend-get-friend mechanism, where the main prize will be a weekend in Prague, with other giveaways for runner-ups.We will be integrating online mediums and working with digital media such as specialist forums and newsgroups to enhance the promotion amongst dedicated fans because it's a thriving online community which engages and interacts with this medium extremely well.""Egovision were chosen because of the success we have seen with the Hong Kong Legends titles and their knowledge of the DVD, Video and theatrical marketplace.
We are equally impressed with their ability to work with traditional and digital media, ensuring its integration is seamless, but yet creative and appealing", added Dundrow.----Ends--------Notes to editors----This press release in available in PDF, plain text and Word formats.The viral game and promotion maybe found at http://www.anchorbay.co.uk.Halloween DVD extras:Two versions of the film are presented on the DVDs: the first is a wide screen presentation (2.35:1) enhanced for 16x9 TVs, the other is a full frame presentation re-formatted to fit 4x3 TVs with an extra 12 minutes. Original theatrical trailers, television spots, talent biographies a still and poster gallery and a behind the scenes still gallery. All of these extra features are previously unseen in the UK and are exclusive to this release. As if that wasn't enough, Halloween Unmasked 2000 is a making-of documentary (produced and directed by Mark Cerulli), which reveals exactly how Carpenter achieved such terror with no budget.
About Anchor Bay Entertainment:Anchor Bay Entertainment is a division of North Coast Entertainment, a subsidiary of the Handleman Company (NYSE: HDL).
About Egovision:http://www.egovision.com Egovision has been producing critically acclaimed multimedia presentations since 1996, and are specialists in online strategy, design and development.
They have continued to produce both stylish and functional product for clients with various requirements and budgets. Egovision prides itself on its diversity of personnel, building a core team from disciplines including design, computer programming and architecture.----Contact----EgovisionNick Wills, Creative Director, EgovisionJohn Lyons, Interactive Director, EgovisionWebsite: http://www.egovision.com, Email: mailto:e-mail protected from spam botsTelephone: 08700 113 100, Fax: 08700 113 200Address: Egovision, 7 Goodge Place, London, W1T 4SFElemental PR:Tim Gibbon, Account Director, Elemental PR, Email: mailto:e-mail protected from spam bots, Direct Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663, Fax: +44 (0)870 1308135, Website: http://www.elementalpr.co.ukAddress: 7 Goodge Place, London, W1T 4SF#.
Blood Donation Centers for Helping Hurricane Katrina Evacuees at BloodBanker.com
(ContentDesk) September 10, 2005 -- US-based company, BloodBanker, is helping to raise awareness of the values of donating blood to local blood donation centers through the creation of an information-packed website: www.BloodBanker.com. Hurricane Katrina has caused shortages in blood banks across the entire country and now is a great time to give blood to help replenish through donation.The site is designed for anyone looking to donate blood. It lists the hard to find plasma blood centers, where donors get paid to give blood; and whole blood centers where generally the donor does not receive an honorarium. Potential donors will be able to access a comprehensive directory of plasma and whole blood donation centers around the United States, as well as benefit from information and advice."Our site will act as a valuable resource for folks looking to find
paying plasma donation centers and for anyone else interested...
Tvs > Blood Donation Centers for Helping Hurricane Katrina Evacuees at BloodBanker.com
Ergotron Mounting Solutions take Notebook and Flat Panel Display Functionality to a New Level
LAS VEGAS, NV (ContentDesk) December 11, 2005 -- Four new category-leading mounting solutions that bring a new level of functionality to notebook computers and flat panel displays including the new, first-of-its-kind Ergotron LX Notebook Arm for PC and Mac laptop users will be introduced by Ergotron (Booth 25651) at the 2006 Consumer Electronic Show (CES) show in Las Vegas this January. The new consumer electronics mounting products, each enabled by Ergotrons proprietary Constant Force (CF") lift-and-pivot motion technology, include:"???The new Ergotron LX Notebook Arm, which ensures full use of any notebook computers display when docked into a desktop environment.
The innovative Notebook Arm is the first-of-its-kind, defining a new category of products.
Perfect for high-intensity work applications where multiple kinds of information need to be viewed, this ingenious space-and time-saving accessory enables consumers to lift a notebook off their desk to place it...
Tvs > Ergotron Mounting Solutions take Notebook and Flat Panel Display Functionality to a New Level
The Wholesale Plasma Television Guide
You've finally made the decision to purchase that wholesale plasma television that you have been dreaming of, but you don't want to spend a lot of money. What do you do? Here's a simple, straightforward guide to buying your plasma television at wholesale prices. There are many advantages to owning a wholesale plasma television. They have great resolution and incredible colour definition. You can finally enjoy that big game or your favourite film on a larger than life screen.
But buying one costs a fortune, right. It doesn't have to, if you know the right places- and when- to shop. The first thing that you should do is to check out your local chain television stores, like Best Buys or Circuit City, and see what their prices are. If they are too high for your budget, you might want to sign up to receive their sales fliers, so that you know when they will be on sale. If you don't want to wait for a sale price to purchase your plasma television, you could check to see if there are...
The Wholesale Plasma Television Guide
Tvs > The Wholesale Plasma Television Guide
Ascender Corp Expands Font Research & Development Team
Elk Grove Village, IL (ContentDesk) June 20, 2006 -- Ascender Corporation, specialists in fonts optimized for on-screen legibility and multilingual support, announced today the appointment of Jeff Finger, PhD, as their Chief Research Scientist. Ascender is a leading provider of advanced font products targeted at hardware & software developers and the appointment of Dr. Finger will enhance the companys portfolio of fonts and font rendering software. Jeffs talents will be extremely valuable to our efforts to solve the challenges associated with developing compact Asian font solutions for mobile devices and embedded systems, said Ira Mirochnick, president of Ascender. Jeff will be responsible for leading our R&D efforts and will work closely with the rest of our team to build font technology solutions for the various markets we serve. Im proud to be part of such a talented and respected team, and look forward to helping Ascender develop innovative font solutions, said Jeff Finger....
Ascender Corp Expands Font Research & Development Team
Tvs > Ascender Corp Expands Font Research & Development Team
The Advantages And Disadvantages Of DLP TVs
The technology behind DLP TVs has actually been around for a few yaers now, but only recently has it started to really come into it's own. DLP stands for Digital Light Processing, and suffice it to say that the way it produces a screen image is a perfect match for the HDTV standard that will soon become
the accepted method of television broadcasting.
If you haven't heard much yet about DLP TVs, you will soon. But here are some of the advantages to their design:
1. They are great in brightly lit rooms. Because they use a reflective technology to produce the screen image, a DLP screen is less affected by ambient light than many other monitors.
It can also produce a picture that has more contrast because it can produce deeper blacks than for instance, LCD TVs.
2. DLP TVs boast a very high refresh rate. The refresh rate is how often the screen is redrawn each second. The faster the refresh rate, the easier you eye can put the images...
Tvs > The Advantages And Disadvantages Of DLP TVs
Blood Donation Centers for Helping Hurricane Katrina Evacuees at BloodBanker.com
(ContentDesk) September 10, 2005 -- US-based company, BloodBanker, is helping to raise awareness of the values of donating blood to local blood donation centers through the creation of an information-packed website: www.BloodBanker.com. Hurricane Katrina has caused shortages in blood banks across the entire country and now is a great time to give blood to help replenish through donation.The site is designed for anyone looking to donate blood. It lists the hard to find plasma blood centers, where donors get paid to give blood; and whole blood centers where generally the donor does not receive an honorarium. Potential donors will be able to access a comprehensive directory of plasma and whole blood donation centers around the United States, as well as benefit from information and advice."Our site will act as a valuable resource for folks looking to find
paying plasma donation centers and for anyone else interested...
Tvs > Blood Donation Centers for Helping Hurricane Katrina Evacuees at BloodBanker.com
Online Gamblers Can Now Earn More Prizes and Rewards for Their Online Play with GamblePoints.Com.
REDMOND, WA (ContentDesk) August 17, 2005 -- GamblePoints.Com offers a new incentive point program empowering online gamblers to earn cash and prizes for their online gaming. By playing online and completing various offers, users earn valuable incentive points which can be redeemed towards cash or various prizes including Ipods, poker, computers and even plasma TVs.In a recent interview, the creator of GamblePoints.com explains how this new program works: "GamblePoints is essentially a new comp program enabling online gamblers to earn even more rewards for their online play. By signing up with our sponsor casinos or completing various non-gambling offers, our users earn incentive points which they can redeem for various prizes including cash, cell phones and even a laptop computer. In addition, we also provide valuable gambling information such as game strategies, featured casino lists and various monthly contests. We do not only want to be somewhere for gamblers to see a list of casinos...
Online Gamblers Can Now Earn More Prizes and Rewards for Their Online Play with GamblePoints.Com.
Tvs > Online Gamblers Can Now Earn More Prizes and Rewards for Their Online Play with GamblePoints.Com.
5-Star Hotel ?Four Seasons Cyprus? Installs Prestigio Plasma TV's to Enhance High Style Ambience
Limassol, Cyprus (ContentDesk) July 22, 2004 -- 'Four Seasons', a most prestigious 5-star hotel in Cyprus, has selected Prestigio as its supplier of high-style plasma TV's to be used in its luxury recreational facilities. The newly acquired plasma P421T television sets manufactured by Prestigio, one of the most dynamic international manufacturers of LCD, plasma displays and mobile computers, have been installed in "Le Club Actif," the hotel's advanced sport gym. The 42-inch plasma screens will be used to entertain and inform the gym's demanding visitors.Plasma TV's are the latest display technology and the best way to achieve flat panel displays with brilliant image quality and large screen sizes viewable in any environment. Prestigio P421T is a good example of this cutting-edge technology. It features a wide-screen format (16:9 aspect ratio), as well as an ultra slim, light and thin case (69 mm deep).
P421T screen with anti-glare coating ensures high brightness and contrast ratio...
5-Star Hotel ?Four Seasons Cyprus? Installs Prestigio Plasma TV's to Enhance High Style Ambience
Tvs > 5-Star Hotel ?Four Seasons Cyprus? Installs Prestigio Plasma TV's to Enhance High Style Ambience
PennWell Sells Computer Graphics World
Tulsa, OK (ContentDesk) April 1, 2006 -- PennWell Corporation, a diversified global media and information company, announced today that it has sold Computer Graphics World magazine to California Offset Printers, Inc. Computer Graphics World, published monthly since 1977, is the premier authority on innovative graphics technology and applications, serving over 40,000 professionals involved in advanced computing applications. The Computer Graphics World franchise also includes a web site and bi-monthly...
computer printers
Tvs > PennWell Sells Computer Graphics World
Tvs trucks Halloween 25th anniversary DVD ?trick or treat? viral campaign is unleashed
Tvs term life insurance Halloween 25th anniversary DVD ?trick or treat? viral campaign is unleashed